Çukurova Tower was a 36+ stories high, A Plus residence project located in a very competitive area for real estate, Kartal. When we talked with the marketers of Çukurova Tower, we learned that most of the potential buyers had an investors mindsets.
As a re-launch campaign we made a dollar bill talk because buying Dollar is always generally considered as a good investment tool in Turkey. Our Dollar bill said that Çukurova Tower was a much better investing tool.
Our campaign was effective and increased Çukurova Towers’ sales by %30