{"id":1024,"date":"2023-07-17T01:54:39","date_gmt":"2023-07-17T01:54:39","guid":{"rendered":"https:\/\/zimba.com.tr\/reis-gida\/"},"modified":"2023-07-17T01:54:39","modified_gmt":"2023-07-17T01:54:39","slug":"reis-gida","status":"publish","type":"post","link":"https:\/\/zimba.com.tr\/tr\/reis-gida\/","title":{"rendered":"Reis G\u0131da"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1024\" class=\"elementor elementor-1024\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d210b16 e-flex e-con-boxed e-con e-parent\" data-id=\"4d210b16\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-136ee1e elementor-widget elementor-widget-heading\" data-id=\"136ee1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reis- Fight With Obesity\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba525ad elementor-widget elementor-widget-heading\" data-id=\"ba525ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Problem: Reis made a market research and found out that young adult mothers did not know how to cook legume dishes thus kids consumed more and more frozen and take-home products. This situation increased the obesity problem among children.\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4ee16 elementor-widget elementor-widget-heading\" data-id=\"4b4ee16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution: Reis\u2019s brand positioning was solidified as a brand which provides healthy products for consumption with the motto \u201cReis: Traditional Tastes, Healthy Generations\u201d. Communication between brand and consumer was re-built upon information sharing and raising awareness on healthy nutrition. In order to inform the public about the nutritious effects of legume consumption, raise awareness about \u201cFast Food Culture\u201d and the unhealthy effects on the younger generation in Turkey we worked hard with our brand and came up with different creative ideas.\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a973274 elementor-widget elementor-widget-heading\" data-id=\"a973274\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TV, Outdoor, Press, Radio<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78d82b8 elementor-widget elementor-widget-heading\" data-id=\"78d82b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reis\u2019s sales went up tremendously. This growth also positively affected other brands which sold legumes. In the end, as the category leader Reis got the biggest slice of the \u201clegume\u201d category.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51397fd elementor-widget elementor-widget-video\" data-id=\"51397fd\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Oynat\u0131c\u0131\" src=\"https:\/\/player.vimeo.com\/video\/23469755?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4965f9e e-flex e-con-boxed e-con e-parent\" data-id=\"4965f9e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3569bee elementor-widget elementor-widget-image\" data-id=\"3569bee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"1051\" src=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_1-uai-1440x1051-1.jpg\" class=\"attachment-full size-full wp-image-586\" alt=\"\" srcset=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_1-uai-1440x1051-1.jpg 1440w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_1-uai-1440x1051-1-300x219.jpg 300w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_1-uai-1440x1051-1-1024x747.jpg 1024w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_1-uai-1440x1051-1-768x561.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d740caa e-flex e-con-boxed e-con e-parent\" data-id=\"d740caa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8892ea0 elementor-widget elementor-widget-heading\" data-id=\"8892ea0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c7ar\u015f\u0131 Against the Junk Food\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-864af6b elementor-widget elementor-widget-heading\" data-id=\"864af6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For our customer Reis G\u0131da, as a support to their ongoing main campaign (outdoor, radio and newspaper) we designed a guerilla marketing plan. We partnered up with Be\u015fikta\u015f\u2019s famous opponent fan group \u00c7AR\u015eI. At the BJK-GS football match (while our main campaign was still continued) we made them open a banner saying \u201c\u00c7AR\u015eI AGA\u0130NST THE JUNK FOOD\u201d.  Lig TV aired the banner at their broadcast before the match. Many columnists wrote articles about the banner the next day. Maltepe University designed giant ant statues which were placed in the center of Be\u015fiktas and wrote our motto on the ants.\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e5f80 elementor-widget elementor-widget-image\" data-id=\"49e5f80\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_2-uai-1440x900-1.jpg\" class=\"attachment-full size-full wp-image-587\" alt=\"\" srcset=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_2-uai-1440x900-1.jpg 1440w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_2-uai-1440x900-1-300x188.jpg 300w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_2-uai-1440x900-1-1024x640.jpg 1024w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_2-uai-1440x900-1-768x480.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6ef7b elementor-widget elementor-widget-image\" data-id=\"3a6ef7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"939\" src=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_3-uai-1440x939-1.jpg\" class=\"attachment-full size-full wp-image-588\" alt=\"\" srcset=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_3-uai-1440x939-1.jpg 1440w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_3-uai-1440x939-1-300x196.jpg 300w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_3-uai-1440x939-1-1024x668.jpg 1024w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_3-uai-1440x939-1-768x501.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8ee32 elementor-widget elementor-widget-image\" data-id=\"cc8ee32\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"961\" src=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_4-uai-1440x961-1.jpg\" class=\"attachment-full size-full wp-image-589\" alt=\"\" srcset=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_4-uai-1440x961-1.jpg 1440w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_4-uai-1440x961-1-300x200.jpg 300w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_4-uai-1440x961-1-1024x683.jpg 1024w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_4-uai-1440x961-1-768x513.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3387baf e-flex e-con-boxed e-con e-parent\" data-id=\"3387baf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dae4c6f elementor-widget elementor-widget-heading\" data-id=\"dae4c6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RE\u0130S \u2013 Noah\u2019s Pudding\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd77044 elementor-widget elementor-widget-heading\" data-id=\"cd77044\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your neighbours expect your Ashura\n\nThe ashura you\u2019ll cook with products from Reis will bring prosperity to you and your family.\n\nAt Muharrem months 10th day, in order to reminisce Noah\u2019s adventure and tradition, ashura(Noah\u2019s Pudding) is cooked. This traditional flavour is shared with joy and eaten with delight.\n\n-Your neighbours expect your Ashura\n\n-Reis\u2019s goods for Ashura<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be1764c elementor-widget elementor-widget-image\" data-id=\"be1764c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"568\" src=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_5-uai-1440x1022-1-1024x727.jpg\" class=\"attachment-large size-large wp-image-590\" alt=\"\" srcset=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_5-uai-1440x1022-1-1024x727.jpg 1024w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_5-uai-1440x1022-1-300x213.jpg 300w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_5-uai-1440x1022-1-768x545.jpg 768w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_5-uai-1440x1022-1.jpg 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c29022 elementor-widget elementor-widget-image\" data-id=\"9c29022\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1765\" src=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_6-scaled-uai-1440x1765-1.jpg\" class=\"attachment-full size-full wp-image-594\" alt=\"\" srcset=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_6-scaled-uai-1440x1765-1.jpg 1440w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_6-scaled-uai-1440x1765-1-245x300.jpg 245w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_6-scaled-uai-1440x1765-1-835x1024.jpg 835w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_6-scaled-uai-1440x1765-1-768x941.jpg 768w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_6-scaled-uai-1440x1765-1-1253x1536.jpg 1253w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c6600e e-flex e-con-boxed e-con e-parent\" data-id=\"8c6600e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8527035 elementor-widget elementor-widget-heading\" data-id=\"8527035\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RE\u0130S \u2013 Mothers Day Campaign\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1919222 elementor-widget elementor-widget-heading\" data-id=\"1919222\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We prepared notices special for Mothers Day. \u201cWorlds best nutrition specialist\u201d and \u201cThe lines on your face, makes you the most beautiful mother in my eyes.\u201d were our mottos. Happy Mothers Day to all mothers.\n\n-Worlds Most Beautiful Mother\n\n-Worlds Best Nutrition Specialist\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e71cd6b elementor-widget elementor-widget-image\" data-id=\"e71cd6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"563\" src=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_7-uai-1440x1013-1-1024x720.jpg\" class=\"attachment-large size-large wp-image-595\" alt=\"\" srcset=\"https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_7-uai-1440x1013-1-1024x720.jpg 1024w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_7-uai-1440x1013-1-300x211.jpg 300w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_7-uai-1440x1013-1-768x540.jpg 768w, https:\/\/zimba.com.tr\/wp-content\/uploads\/2023\/07\/reis_ilanlar_7-uai-1440x1013-1.jpg 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reis- Fight With Obesity Problem: Reis made a market research and found out that young adult mothers did not know how to cook legume dishes thus kids consumed more and more frozen and take-home products. This situation increased the obesity problem among children. Solution: Reis\u2019s brand positioning was solidified as a brand which provides healthy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"_links":{"self":[{"href":"https:\/\/zimba.com.tr\/tr\/wp-json\/wp\/v2\/posts\/1024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zimba.com.tr\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zimba.com.tr\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zimba.com.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zimba.com.tr\/tr\/wp-json\/wp\/v2\/comments?post=1024"}],"version-history":[{"count":0,"href":"https:\/\/zimba.com.tr\/tr\/wp-json\/wp\/v2\/posts\/1024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zimba.com.tr\/tr\/wp-json\/wp\/v2\/media\/874"}],"wp:attachment":[{"href":"https:\/\/zimba.com.tr\/tr\/wp-json\/wp\/v2\/media?parent=1024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zimba.com.tr\/tr\/wp-json\/wp\/v2\/categories?post=1024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zimba.com.tr\/tr\/wp-json\/wp\/v2\/tags?post=1024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}