Zımba Advertising Agency


Kızılay – This Blood Won’t Forget You

Kızılay, while having difficulties with blood donations, launched a campaign in 2011 in the memory of Gallipoli Martyrs aiming to gather 250.000 units of blood donation in one year. This campaign carried a heavy sentimental value for Turkey. We were on the task to publish this campaign. With our motto “This Blood Won’t Forget You” we sended a message to the public reminding them of the sacrifices this nation made, and called them to repay our debt. Half of the donation target was achieved in the first three months of the campaign.